Katie Perry, VP Marketing @ Public: Everything Matters, Growth and Impact Investing [Ep. 33]

Katie Perry, Everything Matters, Growth and Impact Investing [Ep. 33]

Introduction:

Katie Perry (no not that one :)) is the VP of Marketing at Public, a new platform disrupting the investment space.

Follow Katie on Twitter

Listen on iTunes | Listen on Spotify

Here are 4 Takeaways

1. Creators vs Influencers:

   Creators are invested in the overall success of the product, regardless of their skill level.

   You probably haven't heard of Caitlin Doughty, a leading influencer in the mortician community. Her YouTube channel has 1.24M subscribers and more than 148M views. She’s active on Public.

2. Impact Investing:

   Public, is hoping to create the next generation of financial creators on their platform. They want to know that their money is going to companies that will not only grow but make a positive impact on the future.

3. Everything Matters:

   One of the core values at Public. Everything matters. Across the board. Every person, action, insight. It all matters. A healthy value when approaching the disruption of an archaic platform like investing.

Questions during the podcast:

1. How often do people confuse you with the other Katy Perry

2. What was so fun about @adriangrenier's approach to impact investing.

3. Shifting influencers to creators? What's the difference or the nuance?

4. Public's approach is to change the culture of investing, what have you learned about your audience and their strategies that may be different than other platforms?

5. How has technology has disrupted customer experience in financial services

6. What are the core company principles...and how do they apply to marketing? One of them is "everything matters"? Tell us more. one of our core company principles, "everything matters," and how it applies to marketing

7. What did you learn during your conversation with the Global community manager at Twitter, Adam Ilenich?

   • start a conversation and invite people in

   • take a stand dont be afraid to have values

   • give back

8. How did the pandemic impact Public's recent success in investing?

9. How does empathy and the softer skills integrate into your daily grind? What does it empower you to do?

10. Former marathoner? What changed? How many, favorite one. What did marathon running teach you about your success?

This is an episode of Empathize It Podcast with host Mordecai Holtz and Katie Perry. Katie Perry is the VP Marketing at Public. A whole new way to invest. Public makes the stock market social. We discuss how everything matters in disrupting an archaic business model, everything matters, and changing the culture of investing.