Rani Mani, Head of Employee Advocacy at Adobe, Love Affair with Influencer Marketing [Ep. 34]

Rani Mani, Head of Employee Advocacy at Adobe, Love Affair with Influencer Marketing [Ep. 34]

This is an episode of Empathize It Podcast with host Mordecai Holtz and Rani Mani. Rani Mani is the Head of Employee Advocacy at Adobe. We discuss her love affair with influencer marketing, employee advocacy, empathy and its role in both internal and external brand success.

Introduction:

Rani Mani is Head of Employee Advocacy at Adobe.

Follow Rani on Twitter

Listen on iTunes | Listen on Spotify

Here are 4 Takeaways

1. Empathy is the Secret Sauce

   Marketers have a unique advantage of being at the front lines of the brand. Their ability to connect brand messages while relating to customers is their secret sauce.

2. Love Affair with Influencer Marketing

   Influencer relations requires:

   • understanding of the company’s core pillars,

   • the subject matter it’s looking to advance,

   • identifying people that are passionate and knowledgeable about these subjects

   • relatable, personable, and would I invite them to my house (followers don’t matter)

3. Today’s Landscape and Adobe’s Focus on Influencer Marketing:

   Especially today, smart brands -like Adobe- know the best way to scale with their fingers on the pulse of what’s going on in their industry. Why try to do it all alone, when a global team of talent can be an incredibly invaluable resource?

4. Transforming Life’s Constraints into Wisdom

   This amazing approach was passionately delivered by Rani at Adobe for All Summit in 2019.

   Questions during the podcast:

   1. You recently mentioned that there's a love affair with Influence Marketing. What's that all about

   2. What’s it like working with a global community of such a diverse set of influencers?

   3. In July Adobe was ranked as one of the best companies for women employees. What's it like being the face of the organization that leads with such purpose and a mission of diversity and equality?

   4. In a recent Top Ranker article you said

   “I often start my discovery conversations with influencers by finding out what really makes their heart sing — what does success look like to them?”

   What kind of skills/virtues/ experiences is Adobe looking for as part of this unique program?

5. Why is employee advocacy especially important in today's unique landscape? what can brands/companies learn from the new realities about transforming their company to a more employee first environment?

6. Your passionate speech from last year's Adobe has resurfaced. It's all about When one's life is all about translating a constraint into a beautiful constraint, wisdom emerges. Tell me more about this.

7. Your feed is filled with passionate statements of positivity. Yet you often are known for "Be brief. Be brilliant. Be gone." How do you reconcile these statements?

8. The goal of this podcast is all about empathy and its role in today's digital economy. How does Adobe and your role view empathy both on a corporate and on an individual level.

9. On a recent podcast, you were asked who influences you? Clearly thats a tough question because it has so many angles. But professionally who are your influences?

This is an episode of Empathize It Podcast with host Mordecai Holtz and Rani Mani. Rani Mani is the Head of Employee Advocacy at Adobe. We discuss her love affair with influencer marketing, employee advocacy, empathy and its role in both internal and external brand success.