Ep. 31 : Katelyn Bourgoin: The Secret Power of Marketers
Introduction:
Katelyn Bourgoin is a 5X founder turned growth strategist and trainer. She understands the challenges business leaders face because she’s been there herself.
With operational experience spanning the marketing, tech, and hospitality sectors, Katelyn has been named as an influential entrepreneur by Forbes magazine and featured in Inc., HuffPost, Bustle, CBC, CTV, Global TV and more. Katelyn is recognized as one of the "top 20 wonder women of SaaS marketing and growth.” Katelyn’s past clients include high-growth tech startups, SMBs, business support organizations, and Fortune 500 companies like Target and Holiday Inn.
Today Katelyn helps frustrated marketers, founders and salespeople to focus on what really matters—their customers. After all, whoever gets closer to the customer wins.
Follow Katelyn on Twitter
Whoever gets closer to the customer wins...
You pinned this post on Twitter.
Customer-obsessed. You help product teams figure out what triggers people to buy so they can market smarter.
Well that's a ringing endorsement for empathy...so let's start by asking How does empathy and the softer skills integrate into your daily work?
Success stories without conflict are nothing more than fairytales. What are some of your fairytales?
Channels change rapidly. People don't. Invest accordingly. What do you mean? And what have you seen in terms of valuable lessons because of this tweet?
Love this tweet of yours
We should call “best practices” in marketing what they really are: The stuff that’s probably harder upfront—and therefore tempting to skip out on—but wayyyyyy more effective in the long run.
Can you expand upon it.
What's your favorite quote that you've read/heard recently
How was the taste test for charboyz?
I see that you're a big fan of storytelling...especially when you wrote this:
When doing customer research, don't ask your customer for their OPINION — get them to tell you STORIES. Real life stories go much deeper and will reveal more insight about what motivates your customer. It's marketing gold.
Give the audience some gold....
Finally....my favorite quote from your Twitter...why do you think this is true.
It’s not B2B or B2C... It’s B2H. Wanna grow faster? Invest in learning about the actual humans who buy from you—not just their titles, industries or demographics.
