Ep. 30: Christina Garnett: Community over Competition and Marketing Twitter
Empathize IT: Ep. 30 : Christina Garnett: Community over Competition and Marketing Twitter
There were some technical issues during this recording please disregard the moments of tech failures.
Former teacher and marketing director, Christina Garnett works with Fortune 500 brands to strengthen their digital strategy.
With inbound marketing at the core, it's crucial that the target audience comes first and Christina focuses her efforts to encourage a deep dive to understand personas, competitors, and more.
Christina works to create brand bibles, strategy playbooks, and more in the pursuit of a clear branded message that resonates with the target audience. She has a deep love for audience research and social listening, believing that to truly understand your audience, you need to listen to them.
Christina is featured in HubSpot Academy's Social Media certification course as well as their separate course on social listening. She has been a speaker for national events like INBOUND19 and Adapted Digital Media Summit as well as local events for the Virginia SBDC. You can also find her featured in various ebooks by Social Insider, HubSpot, and Talkwalker, as well as articles by The Next Web and Meltwater.
Follow Christina on Twitter
Questions Discussed During this Episode:
There were some technical issues during this recording please disregard the moments of tech failures.
From teacher to marketing writer for fortune 500 companies...that's quite a jump. Tell us what made you take the leap of faith?
As a speaker at Inbound what were the key messages that you presented? What was the main message you delivered?
You're a #nasasocial alumn, what does that mean...you're not traveling to space? What does it take to become an alumnus?
In a recent tweet, you mentioned that "f your brand continues working with these influencers, you are condoning their behavior, whether you like it or not. Do you want your brand attached to this level of selfish entitlement?"
Tell me about this lovely image that has been going around the internet....
What are your thoughts on saving USPS via a merch marketing cmapaign via Twitter?
Brands, it's time to normalize transparency. so how do you think brands should do it...
What’s one thing you wish you had known when you began your career?
What keeps Christina Garnett busy when she's not tweeting, writing or mixing up content for Fortune 500 companies.
